How to Style Matching Outfits for the Whole Family

 We’ve all seen those Instagram-perfect family photos or couple selfies that make us pause and go, “Wow, how did they pull off that look so effortlessly?” Matching outfits can be super fun, a great way to express unity, and they photograph like a dream—but let’s be honest: pulling it off and feeling confident in what you're wearing? That’s a whole different ball game.

Here at 15 Buttons, we believe fashion should be inclusive, comfortable, and 100% you. That’s why we’re diving into how to style matching outfits that not only look good together but actually work for different body types. Whether you’re shopping for yourself, your partner, or the entire crew (kids, pets, the whole circus), this guide’s got your back. And your belly. And your thighs. You get it.

 First Things First: Matching Doesn’t Mean Identical

Let’s get this out of the way—“matching” doesn’t mean everyone has to wear the exact same shirt or the same shade of blue. Coordinating is key. That means working within a theme—colors, patterns, vibes—while giving each person a look that flatters their unique frame.

You want to feel good in your outfit, not just look like you belong in a catalog. (Unless that’s your thing, then go off!)

 Styling for Curvy & Plus-Size Bodies

Curvy queens (and kings), the goal here isn’t to hide your body—it’s to celebrate it. Look for silhouettes that define the waist (think wrap dresses, belted tops, or high-rise bottoms). Vertical stripes can elongate the frame, and darker tones can create a sleek, balanced look—especially if you’re matching with someone in a lighter color or bolder pattern.

Matching tip: If your partner’s in a bold graphic tee, pair it with a top in a coordinating color and a sleek pencil skirt or fitted jeans. You’ll look connected, but your outfit will still suit your curves.

Bonus: Structured jackets or overshirts can add definition without taking away from the fun of matching.

Styling for Athletic Builds

If you’ve got an athletic or rectangular frame, balance is your BFF. That might mean creating the illusion of curves or softening angles with texture and shape. Layered looks, ruffles, or flared pieces can add dimension.

Matching tip: Let’s say your partner’s wearing a form-fitting outfit. Go for something that brings a bit of softness to your lines—like a flowy matching dress or a relaxed-fit shirt in the same pattern. Same story, different chapter.

 Styling for Petite Frames

Petite bodies can get lost in bulky matching outfits, especially when shopping from a “standard size” family collection. Proportions matter big time here.

Stick to cropped tops, fitted silhouettes, and high-waisted bottoms to elongate your figure. Avoid oversized pieces that drown your shape unless they’re intentionally styled that way (like a baggy tee over biker shorts—chef’s kiss).

Matching tip: Say you’re doing a matching family set in denim. Opt for a high-waisted mini or skinny jeans to keep the look sleek. Pair with a tucked-in tee in the same shade your taller sibling or partner is wearing—it keeps the cohesion without compromising fit.

 Styling for Pear & Apple Shapes

Whether you carry weight in your hips or tummy, you’ve got gorgeous curves to play up. For pear shapes, balance the lower half with eye-catching tops—bright colors, patterns, or off-the-shoulder styles. For apple shapes, shift the focus upward with structured shoulders or v-necklines, and let your lower half breathe with flowy or A-line pieces.

Matching tip: Don’t be afraid to mismatch within the match. If everyone’s wearing the same graphic design, wear it on a tunic or oversized top instead of a tight tank—comfort and confidence over everything.

Making It Work for the Whole Family

This is where things get spicy. Trying to coordinate looks for two adults, a couple of kids, and maybe even a dog? Whew.

Here’s the trick: pick a theme, not a uniform. For example, a beach day? Think denim and whites. A holiday card? Try reds and creams. Let the kids wear graphic tees or hoodies in those colors, while adults can go with solid versions, button-downs, or layered looks.

For pets—yes, we love a dog in a bandana—grab an accessory in the same print or tone. It’s all about that visual connection.

Pro tip: Start with one outfit and build around it. If your daughter has a floral dress you love, pull colors from that for everyone else. Boom—styled.

Final Thoughts: Confidence Is the Common Thread

Listen, you could be wearing a burlap sack, but if you’re rocking it with confidence, people will feel it. Matching outfits are a celebration—of love, unity, togetherness. They’re supposed to be fun, not stressful.

At 15 Buttons, our collections are designed with real bodies (and real lives) in mind. We’ve got something for everyone—whether you're tall, short, wide, narrow, jacked, soft, or somewhere in-between. The key is finding what fits you, then matching the vibe with your people.

So next time you’re planning a photoshoot, family trip, or just a cute picnic ‘fit, don’t stress the size tags. Focus on what makes you feel amazing—and let the rest fall into place.

Because the best accessory? A genuine smile and a little swagger.

Want some inspiration? Check out our latest family sets, couple combos, and style tips at 15buttons.com—we’ve got looks that work as hard as you do.

Now go match your way, beautiful humans. 💖

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